
Charting your AI transformation.
The playbook sets out how an organization becomes one that runs on AI: three depths of adoption, in the order they have to happen, and a first-year plan in three tides of 30, 90 and 365 days. Each depth comes with the signs that you are there and two plain goals to aim at.
Who it's forOwners, CEOs and leadership teams planning the first year of AI adoption, and the people they will ask to lead it.
What's inside.
10 pages, in 5 parts.
- 01
The old math of growth.
Why a bigger ambition used to mean a bigger payroll, how AI moves that wall, and the three layers lasting change is built from.
- 02
Three depths, in order.
Equip, Automate and Redesign: a passage from the shallows to open water, and why heading out too early stalls the program.
- 03
The three depths, one by one.
How you know you are there at each depth, with a headline goal and a supporting goal for each.
- 04
Your first year, in three tides.
Checklists for the first 30, 90 and 365 days, and what you will have in hand at the end of each.
- 05
A voyage, not a sprint.
Why there is no finish line, and what the organizations that navigate it well end up able to do.
What you take away.
The playbook in four lines. The PDF has the rest.
- 01
Fluency comes before automation, and automation before redesign. Skipping a depth is how programs stall.
- 02
Six decisions in the first 30 days set everything else: who leads, how fast, how far, which tools, where it pays off first, and the budget.
- 03
Measure skill and usage by day 90 so the goals you set for the year rest on a baseline.
- 04
The year ends with weekly use across most of the organization and skill you can see in the work, not just the log-in count.
More to read.
The rest of the set. All free.
All the papersWhat would you like to make easier?
Bring one task that frustrates your team to a 30-minute video call, and we'll talk through what could make it easier. No jargon, no pressure.





